The Launch of a Digital Magazine and the Ad Revenue it can Generate

Usually only people in the know would venture into starting a new digital magazine. An unconnected e publishing company wouldn’t dare to tread an area it has either no idea about, or the right connections. Only companies that have exposure in the niche field would realize the potential that lies in starting a new digital magazine within that niche itself.

It is like having the cake and eating it as well when there is no dearth of the right contacts along with a keen insight about this business, which is certainly a winning combination for any of the e publishing services that aspire to add a digital magazine to their repertoire. Add to this a burning desire on the part of the promoter to succeed, thanks to the combination of a high degree of motivation coupled with readiness to put in extra effort. This is indeed a winning combination, an opportunity that does not come that easily to all.

It is surprising though, that promoters of most e publishing companies hesitate to open up, even to ad professionals about the spark of an idea that ignited within them, prompting them to dare venture into this specialized niche. This may be a grave fault on the part of such promoters who have made up their minds to start a new digital magazine. With all the activity going on behind the scenes, it is indeed a shocking surprise that is sprung at the last moment, when the entire advertising fraternity becomes aware of such an enterprise in the offing, that too with an incredibly short deadline that may be just a couple of months.

Professionals exploring the possibility of launching a digital magazine need to open up in advance, so that the information reaches the right people in the industry. Such a brash approach often results in provoking the right feedback that may do you good when the same advertising fraternity has to be reached out to with the proposal they become part of your endeavor. To put things in the right perspective, it makes better sense to keep the advertisers in the loop well in advance, even before you have worked on the rates you propose to charge.

In short new Digital publishers need to:

• Collaborate with the advertising fraternity and keep them in the loop to get new leads well in advance.
• Showcase the proposed structure of things to come at the pre-launch stage itself, which can help prevail upon them to sign up right away.
• Attract the advertisers with a publicity blitz that centers around your advertising program.
• Give enough hints about a price-friendly tariff structure that offers generous options for part pre-payments, and a structured option for long term mutual benefit.
• No freebies or massive discounts at the outset itself – Rather a hint of things to come in the near future.