Search Engine Optimization(SEO) has 2 main process 1) On page optimization 2) Off page optimization
1) On page optimization:
On-Page
SEO is the practice of optimizing every element of your website. This
includes title tags, meta descriptions, content, navigation, page speed,
and interlinking, among other elements. With an On-Page SEO strategy,
we create an information architecture. There is both a technical side,
and a creative side to On-Page SEO. Not only do we optimize the back-end
structure of your site, but we can even shape content that is relevant
to searchers, helping your site rank.
Following steps are some of the important on page methodsMetatags Limits:
55-60 character title
150-160 character description
200 character keywords (optional)
Primary Keyword | Secondary Keyword | Brand Name
Source:
https://moz.com/learn/seo/title-tag
https://moz.com/learn/seo/meta-description
http://www.searchenginejournal.com/create-right-meta-description/126006/
On-Page SEO classics:
- Meta Title and Description
- Keyword analysis
- Heading(H1.H2 etc...) tags properly implemented
- Alt image tags
- Set up Google Analytics and Webmaster Tool
- XML sitemap creation and submission
- Server response time
- Site load time
- Internal 404 errors corrected
- Duplicate content issues fixed
- Clear and correct website structure
- Mobile Optimization
- HTML/Text ratio
- W3C validation issues
- SEO friendly URL
2) Off page optimization:
Off-Page
Optimization is the practice of improving traffic and search engine
rankings based on how many other websites are saying good things about
yours. Google is looking for credibility. But if nobody is talking about
you online, how credible are you?
Main off page techniques are manual link building, It includes the following- Social Bookmarking
- Directory Submission
- Social Media Promotion
- Content Marketing
- Infographics and Image submission
- Search Engine Submission
- Slideshare
- Business listings
- Forum Submissions
Social Media Optimization(SMO):
This is also one of the important factors of Search engine optimization
- Google plus
Important SEO tools:
These are some of the important SEO tools
- Google Analytics
- Google webmaster tool
- Google keyword planner
Backlink Checker:
- https://ahrefs.com
- http://moz.com/researchtools/ose
- https://majestic.com/
- https://www.woorank.com
- http://backlinkwatch.com/
- http://openlinkprofiler.org/
1. http://www.siteliner.com/
2. http://duplichecker.com/
3. http://copyscape.com/
4. http://www.plagium.com/
5. http://www.plagspotter.com/
6. http://www.webseoanalytics.com/free/seo-tools/duplicate-content-checker.php
Competitor Analysis:
1. http://www.semrush.com/
2. http://spyfu.com/
3. http://www.similarweb.com/
Site Speed:
1. http://tools.pingdom.com/
2. http://developers.google.com/speed/pagespeed/insights/
Broken Link Tool:
1. Xenu
2. http://smallseotools.com/websites-broken-link-checker/
3. http://ranktrackr.net/
4. http://www.webceo.com/
5. http://www.brokenlinkcheck.com/broken-links.php#status
Meta Tag Analyzer:
1. http://www.metachecker.net/
2. http://smallseotools.com/meta-tags-analyzer/
3. http://seocentro.com/
4. http://metalength.com/
5. http://www.seosurgeon.co.uk/tools/meta-length-tool.php
6. http://www.typetools.co.uk/google-tool
7. http://www.metatagscheck.com/
8. http://seositecheckup.com/
9. http://www.scrubtheweb.com/
10.http://analyzer.metatags.org/
11.http://www.seomofo.com/snippet-optimizer.html
Search Engine Rank Checker tools:
1. http://www.xml-sitemaps.com/serp-position-tool.html
2. http://checkpagerank.net/
3. http://www.pagerank.net/pagerank-checker/
4. http://smallseotools.com/google-pagerank-checker/
5. http://www.prchecker.info/
Infognana
