The Complete SEO Process 2015

Search Engine Optimization(SEO) has 2 main process 1) On page optimization 2) Off page optimization

1) On page optimization:

On-Page SEO is the practice of optimizing every element of your website. This includes title tags, meta descriptions, content, navigation, page speed, and interlinking, among other elements. With an On-Page SEO strategy, we create an information architecture. There is both a technical side, and a creative side to On-Page SEO. Not only do we optimize the back-end structure of your site, but we can even shape content that is relevant to searchers, helping your site rank.

Following steps are some of the important on page methods

Metatags Limits:

55-60 character title
150-160 character description
200 character keywords (optional)

Primary Keyword | Secondary Keyword | Brand Name

Source:
 

https://moz.com/learn/seo/title-tag
https://moz.com/learn/seo/meta-description
http://www.searchenginejournal.com/create-right-meta-description/126006/

On-Page SEO classics:

1. Meta Title and Description
   
2. Keyword analysis
   
3. Heading(H1.H2 etc...) tags properly implemented
4. Alt image tags
5. Set up Google Analytics and Webmaster Tool
   
6. XML sitemap creation and submission
   
7. Server response time
8. Site load time
9. Internal 404 errors corrected
10. Duplicate content issues fixed
11. Clear and correct website structure
12. Mobile Optimization
    
13. HTML/Text ratio
14. W3C validation issues
15. SEO friendly URL

2) Off page optimization:

Off-Page Optimization is the practice of improving traffic and search engine rankings based on how many other websites are saying good things about yours. Google is looking for credibility. But if nobody is talking about you online, how credible are you?

Main off page techniques are manual link building, It includes the following

1. Social Bookmarking
2. Directory Submission
3. Social Media Promotion
4. Content Marketing
5. Infographics and Image submission
   
6. Search Engine Submission
7. Pinterest
8. Slideshare
9. Business listings
10. Forum Submissions

Social Media Optimization(SMO):

This is also one of the important factors of Search engine optimization

1. Facebook
2. Twitter
3. LinkedIn
4. Google plus

Important SEO tools:


These are some of the important SEO tools

1. Google Analytics
2. Google webmaster tool
3. Google keyword planner

Backlink Checker:

1. https://ahrefs.com
2. http://moz.com/researchtools/ose
3. https://majestic.com/
4. https://www.woorank.com
5. http://backlinkwatch.com/
6. http://openlinkprofiler.org/

Duplicate content:

1. http://www.siteliner.com/
2. http://duplichecker.com/
3. http://copyscape.com/
4. http://www.plagium.com/
5. http://www.plagspotter.com/
6. http://www.webseoanalytics.com/free/seo-tools/duplicate-content-checker.php

Competitor Analysis:

1. http://www.semrush.com/
2. http://spyfu.com/
3. http://www.similarweb.com/

Site Speed:

1. http://tools.pingdom.com/
2. http://developers.google.com/speed/pagespeed/insights/

Broken Link Tool:

1. Xenu
2. http://smallseotools.com/websites-broken-link-checker/
3. http://ranktrackr.net/
4. http://www.webceo.com/
5. http://www.brokenlinkcheck.com/broken-links.php#status

Meta Tag Analyzer:

1. http://www.metachecker.net/
2. http://smallseotools.com/meta-tags-analyzer/
3. http://seocentro.com/
4. http://metalength.com/
5. http://www.seosurgeon.co.uk/tools/meta-length-tool.php
6. http://www.typetools.co.uk/google-tool
7. http://www.metatagscheck.com/
8. http://seositecheckup.com/
9. http://www.scrubtheweb.com/
10.http://analyzer.metatags.org/
11.http://www.seomofo.com/snippet-optimizer.html

Search Engine Rank Checker tools:

1. http://www.xml-sitemaps.com/serp-position-tool.html
2. http://checkpagerank.net/
3. http://www.pagerank.net/pagerank-checker/
4. http://smallseotools.com/google-pagerank-checker/
5. http://www.prchecker.info/

Infognana

Internet Marketing Company

A professional digital marketing company designed an effective Internet strategy that serves all your marketing needs (reach target audiences, increase brand awareness, increase conversions etc..) and help your company profitable results. The following are the advantages of hiring a reputable company.

The Internet has proven to be a powerful means of promoting your business. Online presence is therefore essential for any business to approach and engage the audience in a larger scale. But in order to find and promote your online business, you need the help of consultants internet marketing experts, who can make their presence more effective in generating online sales and improve reputation company.

Internet marketing is a very sophisticated process, as there are many attributes involved in promoting their products, which are becoming more complicated as it approached large audience. Therefore, it is not an easy task and requires professional skill to handle activities. Understanding your customers’ needs, business goals, objectives and strategies of competitors and thereafter design an effective Internet marketing strategy can only be done by a professional company.

Exposure online business involves huge challenges in these cases, only one dedicated to doing the job well and allows you to stay ahead of its competitors. Specialists in this field work in activities that allow your website to get traffic and increased sales of existing and potential consumers. Hiring a professional marketing company Internet is therefore the best option to earn reputation, and you can peacefully focus on their core business.

Faster and better results:

The company specialized in Internet marketing professional will ensure that your promotional strategies give faster, better and more long-term results. The dedicated team of experts constantly monitor industry trends and customer preferences and modify them based on their marketing strategies for effective results.

Monthly reports on the performance of your campaigns:

Performance measurement is essential for any business. An digital marketing company will provide detailed monthly reports on the performances of their various campaigns to help you monitor your business performance and improve their ROI. The reports cover increase/decrease in traffic to your website conversions through PPC ads, emails, etc. , current trends in keywords, etc. These reports will easily understand the effectiveness of online marketing strategies.

Recruitment and maintenance of Internet marketing team of the house is very risky and costly. A lot of study and analysis is time consuming and may not achieve the expected results due to their inexperience is required. When you do this on your own, the end result will be the loss of reputation and sales for your business. Take therefore the help of highly trained professionals to enhance their online presence.

A reputed company in online marketing understands the nature of your business. This company has a team of professionals dedicated organized to promote their business and grow your business successfully. It works to make the product/service your company rank high on the first page of search engines.

Software Development Company

Infognana is an ISO/IEC 27001:2005 and ISO 9001:2008 certified, integrated business process outsourcing and software development company based on USA, specialized in web development,mobile apps development,document management and ePublishing services.

Infognana Solutions is one of the leading software development companies in Chicago dedicated to provide high quality web solutions with unique and exclusive design. We at Infognana offer our services at competitive prices to the world. Thanks to our experience and the large volume of customers which has allowed us to standardize our processes and made us more efficient every growing day. The satisfaction of our customers is our reason for being to work hard and achieve the desired result in eachof our projects, whether small or too big.

Infognana is a provider of Software development solutions capable of managing multimillion databases of customers and have been customized to meet the specific needs of companies in the software development sector. Infognana Solutions have been present in this sector for over many years, which has resulted in numerous strategic alliances with major US IT market companies that appreciate our extensive experience in this sector and the flexibility of our solutions. Our product portfolio includes billing systems, digitized signature systems, CRM applications and monitoring sales portals, applications, data warehouses and business intelligence tools among many others.

As IT is the next generation ,We at Infognana have a dream of making innovations in the IT field of being best in the areas like ERP, Web Development, Mobile applications, Server Hostings, Domain Hostings, Domain Maintenance, Network and hardware machinery. Infognana is one of the fastest growing software development companies in Dallas. Our team consists of young and smart working minds to fulfill the customer needs.We are proving ourselves best in current domains like Android, Cloud computing, Mobile Applications and SAP Implementation.