Digital Marketers need to be more savvy when it comes to ROI

The Digital Marketing front needs a bit of introspection when it comes to arriving at ROI, although most of the companies believe they have their ROI figures in place. It's only 10% of the modern marketing gurus who have the requisite training in Performance and Marketing return on investment (ROI). So, what about the remaining 90%, which forms the majority? They seem to dismally fail in their endeavor to show business acumen in effective campaigns, Marketing budgets, and related activities.

The shocking truth is that over 65% of the digital marketing services do not know or realize that there's got to be a financial outcome for calculating Marketing ROI. This shows their how naïve they are when it comes to getting the ROI correctly. What's worse is that over 62% of these same marketers firmly believe that brand awareness is what constitutes top marketing ROI KPI, with another 55% saying they believe it is the social media that leads the marketing ROI KPI, with the number of likes, tweets and clicks accounting for the ROI by themselves.

What is totally baffling is that as far as a digital marketing company is concerned, almost everything is measurable and there is almost nothing that cannot be tweaked to ones liking or for better performance. Contrastingly, other traditional methods like referrals, letters, and ads appearing on radio cannot be easily tracked, nor can one give specific figures. The best you can do is to bundle up all these under one heading like "branding" without being able to measure each one individually and give scores.

The solution may not be at sight for many, although they spend an entire lifetime working out the measures and tweaks that they believe constitutes ROI. What is actually required is focus on specifics, like keeping a close watch to find out the actual number of clicks or likes that convert a lead into a purchase. Instead of depending on likes and tweets marketing companies need to think ahead and use other methods like surveys, specific brand searches and awareness in the social wavelength.

Keeping track of perceptions like these along with how engaged the people are by your video or presentation, and the direct actions that lead to leads being converted. For a more in-depth understanding Marketing ROI and the latest trends check out Infognana, the digital marketing gurus who can sense the minutest change in the rhythm of the pulse of the customers.