The Complete SEO Process 2015

Search Engine Optimization(SEO) has 2 main process 1) On page optimization 2) Off page optimization

1) On page optimization:

On-Page SEO is the practice of optimizing every element of your website. This includes title tags, meta descriptions, content, navigation, page speed, and interlinking, among other elements. With an On-Page SEO strategy, we create an information architecture. There is both a technical side, and a creative side to On-Page SEO. Not only do we optimize the back-end structure of your site, but we can even shape content that is relevant to searchers, helping your site rank.

Following steps are some of the important on page methods

Metatags Limits:

55-60 character title
150-160 character description
200 character keywords (optional)

Primary Keyword | Secondary Keyword | Brand Name

Source:
 

https://moz.com/learn/seo/title-tag
https://moz.com/learn/seo/meta-description
http://www.searchenginejournal.com/create-right-meta-description/126006/

On-Page SEO classics:

1. Meta Title and Description
   
2. Keyword analysis
   
3. Heading(H1.H2 etc...) tags properly implemented
4. Alt image tags
5. Set up Google Analytics and Webmaster Tool
   
6. XML sitemap creation and submission
   
7. Server response time
8. Site load time
9. Internal 404 errors corrected
10. Duplicate content issues fixed
11. Clear and correct website structure
12. Mobile Optimization
    
13. HTML/Text ratio
14. W3C validation issues
15. SEO friendly URL

2) Off page optimization:

Off-Page Optimization is the practice of improving traffic and search engine rankings based on how many other websites are saying good things about yours. Google is looking for credibility. But if nobody is talking about you online, how credible are you?

Main off page techniques are manual link building, It includes the following

1. Social Bookmarking
2. Directory Submission
3. Social Media Promotion
4. Content Marketing
5. Infographics and Image submission
   
6. Search Engine Submission
7. Pinterest
8. Slideshare
9. Business listings
10. Forum Submissions

Social Media Optimization(SMO):

This is also one of the important factors of Search engine optimization

1. Facebook
2. Twitter
3. LinkedIn
4. Google plus

Important SEO tools:


These are some of the important SEO tools

1. Google Analytics
2. Google webmaster tool
3. Google keyword planner

Backlink Checker:

1. https://ahrefs.com
2. http://moz.com/researchtools/ose
3. https://majestic.com/
4. https://www.woorank.com
5. http://backlinkwatch.com/
6. http://openlinkprofiler.org/

Duplicate content:

1. http://www.siteliner.com/
2. http://duplichecker.com/
3. http://copyscape.com/
4. http://www.plagium.com/
5. http://www.plagspotter.com/
6. http://www.webseoanalytics.com/free/seo-tools/duplicate-content-checker.php

Competitor Analysis:

1. http://www.semrush.com/
2. http://spyfu.com/
3. http://www.similarweb.com/

Site Speed:

1. http://tools.pingdom.com/
2. http://developers.google.com/speed/pagespeed/insights/

Broken Link Tool:

1. Xenu
2. http://smallseotools.com/websites-broken-link-checker/
3. http://ranktrackr.net/
4. http://www.webceo.com/
5. http://www.brokenlinkcheck.com/broken-links.php#status

Meta Tag Analyzer:

1. http://www.metachecker.net/
2. http://smallseotools.com/meta-tags-analyzer/
3. http://seocentro.com/
4. http://metalength.com/
5. http://www.seosurgeon.co.uk/tools/meta-length-tool.php
6. http://www.typetools.co.uk/google-tool
7. http://www.metatagscheck.com/
8. http://seositecheckup.com/
9. http://www.scrubtheweb.com/
10.http://analyzer.metatags.org/
11.http://www.seomofo.com/snippet-optimizer.html

Search Engine Rank Checker tools:

1. http://www.xml-sitemaps.com/serp-position-tool.html
2. http://checkpagerank.net/
3. http://www.pagerank.net/pagerank-checker/
4. http://smallseotools.com/google-pagerank-checker/
5. http://www.prchecker.info/

Infognana